KOHLER, a global leading brand that specializes in kitchen and bath products, stands for its quality and innovation. Its commitment to provide luxury experience in homes and commercial spaces, and consistently delivers top-tier solutions for customers seeking style and reliability.
Intro
A magazine ad for KOHLER stores
A print ad for postcard
KOHLER targets audiences that are individuals within the top 10% income bracket in the U.S. Its graphics and messaging should be sophisticated and elevated. Additional graphic elements are predominantly neutral colors.
Visual Focus
Email Marketing
Below are a few samples related to KBIS, the biggest trade show in the kitchen and bath industry. With multiple emails needing to be sent out before, during and after the show, I was asked to design templates that could be recycled for multiple purpose.
With that in mind, I went for a clean, cool neutral tone that can go with most assets, obvious CTAs, easy for coding, and can be nicely present on both mobile and desktop.
Invitation to the trade show
Email Marketing
Below are a few samples related to KBIS, the biggest trade show in the kitchen and bath industry. With big volume of emails needing to be sent out each week, I was asked to design templates that could be recycled for multiple purpose in a timely manner.
I went for a clean, cool neutral tone that can go with most assets, obvious CTAs, easy for coding, and can be nicely present on both mobile and desktop.
Digital Paid Ads
Immediate brand recognition is one of the key in digital space. The size of the logo, products or copy overlay were calculated to suit its platform. It's very common to manipulate images since the same image doesn't always fit the format. To ensure the ads look clean, there could be 20 layers in one single ad.
Digital Ads
Immediate brand recognition is one of the key in digital space. The size of the logo, products or copy overlay were calculated to suit its platform. It's very common to manipulate images since the same image doesn't always fit the format. To ensure the ads look clean, there could be 20 layers in one single ad.