Project 01
The name of this campaign is called “Design Changes Everything” – a collaboration with prominent fashion designer, Laura Kim, who pushes the limits and chasing the extraordinary. The campaign includes print magazine for Vogue, Elle Decor, Interior Design, WSJ, New York Time, Time Magazine, and Cabana. It also includes in-store collateral for window poster, stanchion sign, table top, floor to ceiling wall posters, and digital ads for those renowned companies and major social media platforms. Each project went through layers of review and collaboration, from the Art Director to the VP and finally to the CEO. Many revisions were made to achieve the most elevated visual and adherence to brand standards.
The campaign announced its launch through variety of paid and organic social media channel. Below is an example of the first campaign launch post on Instagram in carousel format.
Digital Ads on Social Media
High level emails are a great way to tell stories and maintain the brand loyalty, but the challenges has always been selective of the content. With the short attention spend of an average consume, it is important to grab their attention with the first module. Here is an example of the email campaign announcing the collaboration with the fashion designer the success of her career.
Emails - High Level
Maintaining a cohesive visual is crucial for a campaign yet sometimes challenging as the imageries doesn’t always fit in its format. For examples, the original image for the stanchion sign wasn’t tall enough leaving plenty of foreground and the sky, we then had to use AI to generate parts of the images to fill up the empty space.
The graphic below are posters for stores across the nation including window poster (24"x48”), front and back side of the stanchion sign (68” hight.) standing behind the entrance.
Print Materials for Stores
Print Material -
Large Format Posters
for Stores
Font legibility is the challenges for these large print (about 100 inches tall.) Too much texts often results in cheaply looking graphics but too little texts doesn’t convey enough of the messaging. We worked really closely with the copywriter to get the perfect balanced between graphics and messaging. These wall posters come with 3 different sizes depending on the location of the store.
Print Material -
Odd Shape Posters
For Stores
This is a large format poster for a wall underneath a staircase in the store. In front of the poster is a display of the hero product. This piece went back and forth more than any other asset to ensure the placement goes with the life product.
