Project 01

The name of this campaign is “Design Changes Everything”. The campaign is a wonderful collaboration with the fashion designer, Laura Kim, who is the creative director of Monse and is notorious for challenging limits and chasing the extraordinary.

The campaign includes print magazine for Vogue, Elle Decor, Interior Design, WSJ, New York Time, Time Magazine, and Cabana. It also includes in-store collateral for window poster, stanchion sign, table top, floor to ceiling wall posters, and digital ads for those renowned companies and major social media platforms.

Each project went through layers of review and collaboration, from the Art Director to the VP and finally to the CEO. Many revisions were made to achieve the most elevated visual and adherence to brand standards.

Emails

Email strategy is one of the main focus and it’s a great way to tell stories and generate sales.

Here is an example of the email campaign announcing the collaboration with the fashion designer. It shows a glimpse behind the scenes of her successful story.

Digital Ads on Social Media

The campaign announced its launch through variety of paid and organic social media channel. Below is a carousel, an example of the first campaign launch post on Instagram.

Print Material for Entrance Posters

These are the entrance posters for stores nationwide. Window poster (24"x48”), front and back side of the stanchion sign (about 68” tall.)

Print Material for Large Format Posters

The challenges for these large print (about 100 inches tall) was to prioritize the font legibility while maintaining a strong aesthetic. These wall posters come with 3 different sizes depending on the location of the store.

Print Material for Odd Shape Posters

This is a large format poster for a wall underneath the staircase. In front of the poster is a display of the hero product. This piece went back and forth more than any other asset to ensure the placement goes with the life product.