Project 02
These projects showcase how the company leveraged one of their latest product lines using different tactics across both print materials and digital platforms. All graphics were required to strictly reflect the aesthetic of the brand.
Inspired by nature, Kohler partnered with Flamingo Estate and shot its entire photoshoot on the resort's grounds. This collaboration speaks volumes about Kohler's dedication to beauty and aesthetics.
Partnership
Print ads for single page magazine.
The simpler, the better. We tried to let the image speak for itself, but selecting just one image to speak for everything wasn't an easy task. The challenge was meeting the marketing needs while following the art direction. Ultimately, only collaboration makes great work. This project stands as a testament to the power of teamwork and shared vision.
Post Card
Several new stores opened across the nation with celebrations on opening nights. The events included light bites and appetizers, and featured CEO or VP appearances as guest hosts. We leveraged the Green Campaign as the central theme for invitations to introduce guests to the latest products. Ultimately, these events successfully generated excitement and brand awareness within the new store locations.
Poster
Print ad, in-store posters for Kohler store.
Digital Invitation for
Various Platforms
The challenge for these invitations was, we needed to make sure the image could work across various platforms, stand out, and convey the messaging. After months of collaboration, we finally settled on these layouts. Here are a few examples of the invites and banners (for email, EventBright and LinkedIn.)
Email invitation.
Banner invite for EventBright.
Banner invite for LinkedIn.
From announcing newly launched green products to storytelling about using them as centerpieces, each email was a collaborative effort with talented creatives and marketing partners. This approach ensured a fresh perspective for consumers yet stay true to Kohler’s brand standards.
Email Promotion
Paid Social Ads
Either paid or organic, digital ads are essential for every campaign. We frequently collaborated with the social media team to analyze performance metrics and refine strategies for messaging and image selections. Here are some examples for Pinterest
Each year, Kips Bay, an organization that supports children in need, hires renowned interior designers to decorate show homes featuring Kohler products and raise funds. These are some examples that were shared on the company’s social media platforms to raise brand awareness and promote products.
