Project 02
This campaign is a collaboration with prominent fashion designer, Laura Kim, who pushes the limits and chases the extraordinary. Tactics include print magazine for Vogue, Elle Decor, Interior Design, WSJ, New York Time, Time Magazine, and Cabana; In-store collateral for window poster, stanchion sign, tabletop, large posters; Digital ads for social media, etc. Each piece went through layers of review from Art Director, VP and CEO to ensure the most elevated visual and adherence to brand standards.
Digital Banners
Banners for Pinterest and Facebook (mobile and desktop.)
Organic Social Media Posts
A carousel for Meta. This is a teaser posts announcing the collaboration with the designer.
A carousel for Meta telling the story behind the scene.
Paid Digital Ads
A/B test for paid Pinterest, Meta post & story ads. A set focus on the talent and a set focus on the product. Example shown here are 1:1 for Meta post.
Emails
Emails are a great way to tell stories. The challenges is, with the short attention spend of an average consume, it is important to grab their attention within the first few second. Here is an example of the email campaign announcing the collaboration and the success of her career.
Print Ads, Stores Poster and signage
The challenges for these print materials was that the imageries didn’t fit in these vertical format. The original image was horizontal. We had to extend the sky and the floor in order to fill up the empty space. Example are: window poster (24"x48”), front and back side of the stanchion sign (68” hight.)
Print Ads,
Large Format Posters
Font legibility is important for large format print ads. Too much texts often results in cheaply looking graphics but too little texts doesn’t convey enough of the messaging. We worked closely with the copywriter to get the perfect balanced between visual and the messaging. Example shown are about 100 inches tall. Mockup included.
Print ads,
Odd Shape Posters
This is a large format poster for a wall underneath a staircase (mockup included) in the store. In front of the poster is a display of the hero product. This piece went back and forth more than any other asset to ensure the placement goes with the life product.
