Project 02

This campaign, Bring Design to Life, highlights the transformative power of Kohler products by showcasing their integration into the homes of renown interior designers. Through inspiring design collaborations, the goal is to drive foot traffic to Kohler stores nationwide. Scroll down for a detail walk through of each designer and tactic.

Working
Holiday Studio

Carlos Naude and Whitney Brown, the dynamic duo behind a renowned design firm, recently embarked on a personal project: transforming a dated, nondescript home into a stunning Spanish-inspired oasis.

To bring their design dreams to life, the couple turned to Kohler, a brand synonymous with luxury and innovation, inspired by the ambiance of a luxurious hotel and spa. By visiting their local Kohler store in LA, they were able to hand pick durable, stylish fixtures that would elevate their home's aesthetic not only enhance the functionality of their space but also add tranquility and sophistication.

Email

The goal of this email is to inspire the audience by placing the stores promotion in the last module by using high-level messaging and showcasing inspiring spaces that utilize Kohler products.

Tactic & Strategy

This campaign heavily invested in paid media ads such as Pinterest, Meta, and Display+. By closely collaborating with the social media team, we leveraged data-driven insights into consumer behavior to inform visual and messaging strategies. We worked closely with copywriters and the marketing team to refine each asset through multiple rounds of revisions and meticulous editing, ensuring a consistently elevated aesthetic. Image shown are story carousel for Meta.

Challenges

Which images to choose from hundreds of options, so that they represent Kohler and the designers while living up to brand standards, is a constant challenge. The order of the carousels differs for each channel. Each tactic, from start to finish, undergoes multiple reviews from VPs to directors. A single piece of feedback can change the entire direction. Amidst countless discussions and edits, staying focused and keeping the goal in mind is key. Image shown are feed carousel for Meta.

Others Tatics

Other tactics included postcards and print ads. Here is an example of a double-sided postcard that will be sent to consumers.

Cara Woodhouse

Cara Woodhouse, founder of the eponymous interiors firm, is based in Brooklyn, New York. Cara Woodhouse Interiors specializes in luxury private residential and commercial projects. Her designs range from playful and whimsical to sophisticated and timeless. With projects spanning London, New York, and Los Angeles, Cara's global perspective infuses her work with a distinct elegance. Inside Cara Woodhouse's New York home and design studio, each space serves as an experimental canvas for exploring bold design choices with KOHLER products.

The rest of the ads followed the same strategy and tactics as the Working Holiday Studio.

Email - storytelling with narrative and visual.

Paid ads, Meta, story carousel - Showing Cara’s space and Cara shopping in the Kohler store.

Paid ads, Meta, feed carousel. Starting without a talent is usually prefered in feeds.

Print ads, Magazine. Due to Cara’s high profile, we focused on her instead of Kohler products.

Print Ads, Postcard

Tiffany Skilling

Tiffany Skilling, the visionary founder of Tiffany Skilling Interiors, an Indianapolis-based luxury design firm and retail store, has created a stunning personal residence that exemplifies her signature style. Her home serves as a testament to her ability to blend timeless elegance with modern sophistication with Kohler products.

The rest of the ads would be the same strategy and tactics as the Working Holiday Studio.