Project 07
This section focus on social media. It involved a lot of planning and brainstorming with the digital team and art direction. Scroll down to see some of the sample work.
The company, Kohler, outperformed its competitor, boasting 340K followers. The social media team prioritized quality over quantity, resulting in a 12.2% increase in engagement rate from 2023 to 2024. The team often collaborated on ideas or received requests from other marketing teams. Here are some of the examples from feeds to story. Mostly carousels since it drove more clicks.
A carousel of two products won the Wallpaper award.
A carousel of fresh green bar sink with Artifact faucet.
A carousel of Kips Bay Show Home feature Kohler products.
Story carousel of Kohler acquire KLAFS, the world's leading luxury sauna at your own home.
A carousel of Artist Edition sink, Salute.
A carousel of the latest photoshoot with Component bathroom faucets.
This year, Kohler rebranded its Pinterest presence including standardized logo placement, font size, and other visual elements. We aggressively filled boards, often cropping images to a mid-shot or far-shot to drive more clicks. Thoughtfully planned and executed, the platform outperformed competitors.
A carousel of the latest photoshoot with Component bathroom faucets.
A board filled with the latest Component kitchen sink faucets photoshoot.
A board filled with green products.